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A charity auction is a popular type of nonprofit fundraising event. During an auction, nonprofits raise money through taking bids for auction items and then selling each item to the donor who places the highest bid.

Purple Sash has been YWCA Oklahoma City’s major fundraising event and 2018 is the best yet: 680 guests and $475,000 raised. This 15th annual Purple Sash took place downtown at The Criterion and offered silent and live auctions and a delicious dinner. CK & Co./Live, runway models and dancers, provided entertainment.

Spring and fall is the season of gala events or so it seems. And, rightly so, the weather is just beautiful these times of year. I am often asked by organizations that are holding galas or other fundraising events, what is the key to turning event attendees into loyal donors?